Espotting names Euro top marketer

Espotting Media, the London-based online search engine company which has just completed a &£135m merger with US company (MW June 26, 2003), has promoted UK marketing director Chrys Philalithes to the new role of European marketing director.

Philalithes, who co-founded Espotting in 2000, was formerly new business manager at advertising agency WCRS. In addition to overseeing marketing and communications across Europe, Philalithes will be a key player in the integration of Espotting and

The company will not appoint a new UK marketing director. Instead, it has restructured its marketing across Europe, appointing marketing managers for each of the eight territories it operates in. Alexis Sitaropoulos will take the UK post.

With its founders all having ad agency backgrounds, Espotting has always handled its marketing in house. The company has no plans to recruit external agencies.


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