Esprit Telecom hires new marketing chief

European telecoms network operator Esprit Telecom has hired a chief marketing officer to prepare for Europe-wide telecoms deregulation in January.

Nick Pellew was previously marketing director at Videotron but lost out when the cable company was folded into Cable & Wireless Communications in April.

He joins Esprit, which provides international and long-distance telecoms services for businesses, immediately. The company has operations across Europe – including Germany, France, the Netherlands and Spain – and its client list includes the merchant bank Barings, the Ritz Hotel and German airline Lufthansa.

It is the first senior marketing appointment at Esprit. Pellew will be responsible for drawing up a strategy and executing campaigns to help the company exploit, and survive, deregulation. Its most recent UK results showed losses of 6.3m in the past nine months on revenue of 32.7m.

“My key task will be to get a better product, and to look at pricing and market development opportunities,” says Pellew. “Esprit is growing rapidly but it is still small enough to take opportunities as they arise. It will be aggressive with the onset of deregulation.”

Recommended

‘Coverage of Diana tragedy was excessive’ says public

Marketing Week

The majority of consumers think there was too much coverage of the death of Diana, Princess of Wales, according to a report from one the UK’s top media agencies. Over half the public, 54 per cent, believe coverage was excessive and most say they will not change their reading habits despite the furore over coverage […]

Sony plans Website launch to promote PlayStation range

Marketing Week

Sony Computer Entertainment Europe is to launch a Website to promote its range of PlayStation console games in November, in the run-up to the Christmas period. The London office of US ad agency Poppe Tyson has begun work on the European-wide project, for an undisclosed sum, after beating competition from five other UK-based Website designers, […]

Comments

    Leave a comment