Estee Lauder restarts 70m media review

Estee Lauder, the cosmetics and fragrances giant, has restarted the review of its £70m global media planning and buying account. It will include the company’s £10m UK account, which is currently handled by M2M.

It is understood that Omnicom Media Group-owned M2M to be repitching for the business against WWP Group-owned Maxus, and MPG, part of Havas.

It is thought that the company, which owns the Aveda and Clinque brands, and plans to consolidate the global media planning and buying, including digital, into one agency. Its arrangements are currently handled on a market-by-market basis.

The review, which will be led from New York, was started in April last year but it was reported that it was delayed due to competing networks focusing on the Johnson & Johnson global media review.


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