Esure sponsors Six Nations Rugby coverage
Esure, the Halifax Bank of Scotland-owned direct insurer, is sponsoring Classic FM’s coverage of the Six Nations Rugby. It has also renewed its sponsorship of LBC’s traffic and travel news.
Esure, the Halifax Bank of Scotland-owned direct insurer, is sponsoring Classic FM’s coverage of the Six Nations Rugby. It has also renewed its sponsorship of LBC’s traffic and travel news.
Golley Slater has launched a direct marketing arm, to be overseen by former Draft Worldwide managing director Chris Lovell. Golley Slater Direct will be based in Cirencester.
Xbox has launched a limited-edition ‘crystal’ console, which it will market as a collectors’ item and a style icon. The console will be sold with two crystal controllers and will retail at £139.
M&C Saatchi has appointed Ketchum Sports director Steve Martin as managing director of its sponsorship division. Martin will join M&C Saatchi at the end of April.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.