Esure, the Halifax Bank of Scotland-owned direct insurer, is sponsoring Classic FM’s coverage of the Six Nations Rugby. It has also renewed its sponsorship of LBC’s traffic and travel news.
Golley Slater has launched a direct marketing arm, to be overseen by former Draft Worldwide managing director Chris Lovell. Golley Slater Direct will be based in Cirencester.
Xbox has launched a limited-edition ‘crystal’ console, which it will market as a collectors’ item and a style icon. The console will be sold with two crystal controllers and will retail at £139.
M&C Saatchi has appointed Ketchum Sports director Steve Martin as managing director of its sponsorship division. Martin will join M&C Saatchi at the end of April.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.