Ethical position not the problem

I read with interest your article called “Reputations at Stake” (MW November 12).

Your caption under The Vegetarian Society’s advertisement in the report “The Vegetarian Society: Ethical stance can cause problems” was very interesting. I thought the problem was not so much to do with an ethical stance but the fact we believe the statements made were wrong. The ASA agreed on six out of seven counts!

Chris Lamb

Consumer Marketing Manager

Meat and Livestock Commission

Milton Keynes

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