Can we please divorce ourselves from using the word “engagement”?

Lara O'Reilly

Ah, the marketing buzz word of 2011, the kind of term that will seem redundant in mere months and join the dusty doldrums of jargon alongside “the Obama effect”, “generation X” and “web 2.0”. Ofcourse, it’s our old needy friend “engagement”. The use of the word engagement seems to go hand-in-hand with consumer use of […]


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