‘EU cookie directive could erode online marketing spending’
Restrictions on web cookies could make online advertising less effective, a survey of marketing professionals has warned. Read the full story here.
Restrictions on web cookies could make online advertising less effective, a survey of marketing professionals has warned. Read the full story here.
Ah, the marketing buzz word of 2011, the kind of term that will seem redundant in mere months and join the dusty doldrums of jargon alongside “the Obama effect”, “generation X” and “web 2.0”. Ofcourse, it’s our old needy friend “engagement”. The use of the word engagement seems to go hand-in-hand with consumer use of […]
A Virgin Media DM campaign has been banned because it was not clearly identified as marketing communication following a complaint from rival BSkyB.
M&S has defended its commitment to investing in offering value and its brands despite reporting a fall in profit and its first drop in second quarter sales for two years.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.