A new European Union law, expected to be ratified by the end of the month, may jeopardise the future of e-commerce in Europe, according to marketing and media industry organisations. The proposed law stipulates that, in future, cross-border online disputes between e-commerce companies and their customers should be handled by courts in the consumer’s country rather than in the company’s country of origin.
Black Widow’s release on Disney+ alongside cinemas hit the film’s box office revenues, but what Disney wants is proximity to the consumer and the insight that comes with it.
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.