Euro 2004 event sponsors Coca-Cola, Carlsberg, McDonald’s and JVC will also appear as broadcast sponsors of ITV’s coverage of the event. The deal has been negotiated direct with UEFA as part of the event sponsorship contract, and not with Granada Enterprises.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.