Euro Disney has issued a severe profits warning and asked its banks for more time for debt restructuring. Chairman and chief executive Andre Lacroix has said that the theme park will suffer a ‘significant increase’ in net losses for the year to September.
Coors Brewers is investing £14m to support the relaunch of Grolsch premium lager. The relaunch will include new packaging, a television, press and outdoor campaign, and also ‘Summerset’ music events in London and Bristol.
ITV Sales has made two new appointments to its advertiser relationships team: Jane Carroll, a former account director at MediaCom, and Alex Plumb, who joins from McCann Erickson where she was an account director.
Cereal brand Kellogg is extending into the hot cereals market for the first time with the launch of hot variants of Coco Pops, Fruit ‘n’ Fibre and Hunny Bs. The products will go on sale this autumn. The cereals, which will be packaged in individual pouches rather than boxes, are made by adding water and […]
Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.