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Coors Brewers invests in Grolsch

Marketing Week

Coors Brewers is investing £14m to support the relaunch of Grolsch premium lager. The relaunch will include new packaging, a television, press and outdoor campaign, and also ‘Summerset’ music events in London and Bristol.

ITV sales makes new appointments

Marketing Week

ITV Sales has made two new appointments to its advertiser relationships team: Jane Carroll, a former account director at MediaCom, and Alex Plumb, who joins from McCann Erickson where she was an account director.

Kellogg plans autumn launch for hot cereals

Marketing Week

Cereal brand Kellogg is extending into the hot cereals market for the first time with the launch of hot variants of Coco Pops, Fruit ‘n’ Fibre and Hunny Bs. The products will go on sale this autumn. The cereals, which will be packaged in individual pouches rather than boxes, are made by adding water and […]

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