EURO RSCG beats JWT to 5m shipping brief

Danish ship-owner Maersk is understood to have appointed EURO RSCG Wnek Gosper to develop a global brand building campaign.

The work will initially be a 5m print campaign, beginning later this year. It will cover specialist as well as international business titles such as the Economist or Fortune.

Media will be booked by Media-polis, and PR activity will be provided by Biss Lancaster. EURO RSCG pitched against J Walter Thompson, and one other agency network for the business.

It is understood that Maersk may look at other forms of media after the print campaign is underway. Maersk Line operates over 70 vessels which carry shipping around the world.

The Maersk Line is part of the AP Moller industrial conglomerate, which has divisions in oil and gas exploration and production, shipbuilding, aviation, information technology, and retailing.

Low-cost supermarket Netto, which moved its 2m ad account from FCA! to JWT (Manchester) in February (MW February 25), is part of the group.

Moller employees 30,000 people in 300 offices and 80 countries around the world. The company, one of the largest in Denmark, is named after Arnold Peter Moller, who founded it in 1904.


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