Euro RSCG Life awarded Novartis account
Euro RSCG Life has been awarded the Elidel and Lamisil prescription drug accounts by Novartis.
Euro RSCG Life has been awarded the Elidel and Lamisil prescription drug accounts by Novartis.
ICI Paints, maker of the Dulux paints range, has appointed Philips Electronics director-general Richards Stukes as its first managing director to bring together its professional and consumer marketing divisions. Kerris Bright, who heads Dulux’s retail marketing as category and brand director, and Alison Kukla, marketing director for the professional paints division, will both report to […]
ICI Paints, maker of the Dulux paints range, has appointed Philips Electronics director-general Richards Stukes as its first managing director to bring together its professional and consumer marketing divisions. Kerris Bright, who heads Dulux’s retail marketing as category and brand director, and Alison Kukla, marketing director for the professional paints division, will both report to […]
British Gas has fallen foul of the Advertising Standards Authority (ASA) over its “Doing the right thing” TV campaign, which shows various home breakdowns occurring at inconvenient times. One execution shows a radiator bursting during wedding preparations, followed by a voiceover saying: “We at British Gas are there for you 24 hours a day, 365 […]
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.