Euro RSCG has created a television and press campaign to support Jacob’s healthier cracker range, Essentials. The ads, which break this week, aim to raise awareness of and encourage trial of the range.
Sony Ericsson is to launch digital Walkman phones to tap into the mobile music market. The company hopes to build on the Walkman brand heritage.
Sendo, the UK mobile phone handset manufacturer, has announced a global rebranding in an attempt to make up ground on market leaders Nokia and Motorola.
Leaving aside the size of the win, the five-way pitch to handle the 2012 Olympics, which has moved to London this week, shares many characteristics with the smaller-scale activity that takes place in ad agencies every day. The closer we move to pitch day, the more absurdly long the odds on any of the candidates […]
Search data reveals a lot about what consumers want and can inform on how to position a brand for growth and even what words will work best in a campaign.
Getting bikers to talk about safety required some lateral thinking from Highways England.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the need to market market research to the marketing strategy behind Yum! Brands, it’s been a busy week. Here’s my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.