Euro RSCG has created a television and press campaign to support Jacob’s healthier cracker range, Essentials. The ads, which break this week, aim to raise awareness of and encourage trial of the range.
Sony Ericsson is to launch digital Walkman phones to tap into the mobile music market. The company hopes to build on the Walkman brand heritage.
Sendo, the UK mobile phone handset manufacturer, has announced a global rebranding in an attempt to make up ground on market leaders Nokia and Motorola.
Leaving aside the size of the win, the five-way pitch to handle the 2012 Olympics, which has moved to London this week, shares many characteristics with the smaller-scale activity that takes place in ad agencies every day. The closer we move to pitch day, the more absurdly long the odds on any of the candidates […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.