Euro RSCG Wnek Gosper Partners is creating a &£3m integrated campaign for BACS, the automated clearing house owned by UK banks. The consumer-targeted campaign will promote direct debit to people who continue to use cheques.
Last month I railed against companies, such as mmO2, which were failing to offer adequate channels of communication via their websites. This month I am going to rail some more. Samsung, from which I recently bought a surprisingly sexy laptop, has a well-below-par UK website. This is a hugely ambitious global titan, trying to emulate […]
Henkel UK is shifting marketing director Carole Armstrong-Hooper to an unspecified role in South Africa, following a management reshuffle at the struggling homecare company. Armstrong-Hooper’s marketing responsibilities will be handed to Gervase Cottam, who has been appointed to the newly created position of general manager. Cottam was previously managing director for Henkel’s UK distributor, Buck […]
The first accessibility accreditation scheme for suppliers of Web design services is to launch early next year. The scheme has been developed by the recently formed accessibility and usability working group of the British Web Design and Marketing Association (BWDMA). The accreditation will enable the digital industry to identify qualified suppliers in what is a […]
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.