Europcar appoints Ogilvy to spearhead relaunch

Europcar UK Group has awarded Ogilvy Advertising its advertising business without a pitch. The appointment comes ahead of the brand’s multi-million pound relaunch into the UK leisure market.

In June Europcar brought in Catriona Lougher as its first consumer marketing director. Her position was created following Europcar’s acquisition of National Car Rental and Alamo Rent A Car last year.
She has since become the group’s marketing director.

In her initial role, she was charged with overseeing the relaunch relaunch of Europcar into the local leisure market. Part of her responsibility is to establish the brand as the UK market leader of car and van rental.

Prior to Europcar Lougher worked at Premier Inn where she was head of marketing.

The win for Ogilvy Advertising follows the appointment of Ogilvy & Mather Paris to Europcar’s pan-European business.

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