Askjeeves.com has launched a Europe-wide ad campaign to mark its rebranding as Ask.com. The relaunch is being supported with press, outdoor, London Underground ads and online. The Jeeves butler character is being retired.
Cutts joined HSBC in 2017 following lengthy stints at a number of major brands, including GSK, Mondelez and Meito-Adams.
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
There’s no ‘going back’ to the office – the 18-month break means attitudes have changed and an effective working culture must recognise new realities.