The European Commission has given the food industry a year to curb its marketing of high fat and sugar products to children or face an advertising ban and changes to labelling laws. The statement was made by European health commissioner Markos Kyprianou.
Tesco is making a bold move in announcing the opening of stores that will sell non-food products only (MW last week), and if the venture is successful, the potential impact on UK retail is huge. If the initial store concept performs well, we could see anything from 200 to 350 Tesco stores of this type […]
Golley Slater has created an integrated advertising campaign for the Basic Skills Agency, which aims to remind parents that it is never too early to start talking to their babies and young children. The TV campaign launches this week.
A US psychologist has cut the ground from under his own field with his facile conclusions. Iain Murray fÃªtes the achievements of a fabulous fifth-columnist
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.