Eurosport to push online coverage of South Africa
The Eurosport Group is launching a pan-European campaign to promote its online coverage of the 2010 FIFA World Cup in South Africa.
Eurosport is not a live TV rights holder for the FIFA World Cup so says that it has decided to leverage its digital strengths. Its online network includes 10 language websites, including four markets which are co-branded in partnership with Yahoo!
It will offer live text commentaries from all the matches, expert blogs, breaking news, fans’ forums and player barometers alongside social media tie-ins, photo galleries and team profiles
The accompanying seven-figure campaign includes a 30 second TV spot that runs from May to July on Sky News, CNN, BBC World and CNBC and promotes the group’s FIFA World Cup offer. It also highlights Eurosport’s World Cup TV review show Soccer City.
Also kicking off in May will be a print campaign running across across key daily and weekly European media, including the Financial Times, Sport Business International and Newsweek and an online campaign run in tandem across Eurosport’s websites.
The imagery, created by Evolve, Paris, feature a series of footballs which reflecting the animals indigenous to the African continent.
