Eurostar and TBWA go their separate ways

Eurostar

TBWA/London has parted company with Eurostar after six years after failing to make the second stage of its £10m advertising review.

TBWA and Mother have been eliminated from the pitch, leaving Fallon, Glue and Beattie McGuinness Bungay to vie for the account.

Eurostar marketing director Greg Nugent called the review in November and drew up a shortlist of six agencies that also included Lowe. However, Lowe pulled out of the pitch in December, as first revealed on marketingweek.co.uk, to concentrate on existing clients.

TBWA won the Eurostar account in 2000 following a pitch against Lowe, Publicis and incumbent Rainey Kelly Campbell Roalfe/Y&R.

Media planning and buying, which is handled by Vizeum, is not affected by the latest review.

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