Eurostar targets the business traveller

Eurostar is launching a television camapaign to accompany the launch of its Standard Premier class.

The campaign focuses on the benefits of travelling business class on Eurostar and its Standard Premier and Business premiere products.

It uses the strapline “Let Your Mind Explore” and offers the point of view of three prominent business travellers – co-founder of LinkedIn Reid Hoffman, editor of Wired magazine David Rowan and author of business book The Black Swan Nassim, Nicholas Taleb.

The campaign has been created by Fallon and media is being handled by Vizeum. The activity also embraces outdoor, online, sponsorship and CRM.

Sales and marketing director Emma Harris says: “While our business travellers are on the increase, many of our key corporate and independent clients continue to be in the position of having to make tough decisions about their choice of travel class.

“The aim of this campaign is to highlight to them, that with out Business Premier and Standard Premier offering, Eurostar ahs two tailored options for everyone who needs the space and comfort to facilitate …maximum activity.”

Eurostar’s reputation took a knock last December when trains failed in the tunnel.

Since then, it has signed up as a sponsor of the London 2012 Olympic Games and launched a social media platform to aggregate customer reviews.

Other travel companies are trying to maximise revenue from the business sector as a tentative recovery begins in the global economy. Virgin Atlantic has just launched a campaign to promote its upper class offering.


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