Evans in talks as Farm loses grip

EvansEvans, the Arcadia-owned fashion retailer, is understood to be talking to agencies about its advertising account. The business is held by Farm.

It is thought the retailer, which specialises in clothes for women sized 16 to 32, is looking to increase its advertising presence in the UK. The brand is aimed at women aged 25 to 55 and aims to offer fashion and value.

Leith London won the business in August last year, after its merger with Farm, following a final pitch against JWT’s fashion specialist JWT Label. Leith pitched before its merger with Farm.

In June last year, Arcadia appointed Craik Jones Watson Mitchell Voelkel to handle direct marketing for the launch of branded credit cards. The card works across the Arcadia businesses, including Top Shop, Miss Selfridge, Burton and Wallis.

Philip Green, the Monaco-based British millionaire, owns the Arcadia Group. He bought the business in 2002 and also owns Bhs.

There are 330 Evans stores across the UK and Ireland with a further 60 international branches. Evans also offers catalogue mail-order and online shopping.

Arcadia’s media planning and buying account is held by Carat, which is not thought to be affected.


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