Event apps raise the bar

Your article on the growing use of apps and QR codes for exhibitions and other events (Innovation Update, MW 15 September) highlights a trend that we’ve seen growing for some time.

As well as the apps made specifically for trade shows to give extra information to attendees and get information from them, there are other ways in which mobile technology can be used to add value to events of any size.

QR codes can be created for each individual attending the event to make your invites personal. They can also be used after the event to analyse its success and send updated information to your CRM system.

Many of our small and medium-sized clients are finding event apps a great way to streamline the process, saving time and money, and using the intelligence they gather from their events to make their future events better.

Mahesh Ramachandra

Head of product, ORM London


Google Wallet is more than a one-tap payment system

Marketing Week

The news that Google Wallet has gone live in the US has brought with it a flurry of excitement in the media (MarketingWeek.co.uk 20 September). There are, however, plenty of payment mechanisms out there already and consumers aren’t demanding another one. What is interesting about this is the opportunities beyond payments. For example, consider tapping […]

…And scrutiny of our practices

Marketing Week

Unicef’s report into childhood consumerism highlights the huge social responsibility of the marketing industry. The Chartered Institute of Marketing believes it is time to look at what we’re doing as marketers more critically because, as highlighted in Unicef’s report, marketing can have unintended social consequences. Through a paper issued last week, the CIM is setting […]

Cleaning up TV for young takes a team effort…

Marketing Week

Unicef’s call for a ban on television advertising to under-12s (MarketingWeek.co.uk 14 September) along with culture secretary Jeremy Hunt’s RTS Cambridge speech calling for a cross-media approach to regulation are signs of an increasing concern over what children are exposed to. However, this growing awareness, starting with the Bailey Report back in June, should not […]


    Leave a comment