BEYOND ADVERTISING: WHAT IS MARKETING EFFECTIVENESS AND HOW TO ACHIEVE IT

The conversation around effectiveness tends to focus on advertising, the job of marketing for many marketers often focusses on the P for promotion.

This session, featuring some of the most experienced (and opiniated) marketing experts around we discuss, debate, and determine what marketing effectiveness is, and isn’t and how to achieve it.

 

When: Monday 27th of March, 2pm (BST)

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Find out about the other episodes in the series:

what works Join us for insights on levers for brands to achieve greater effectiveness from three experienced experts in a state of the nation address. Monday 20th of March, 2:00PM Find out more
MADE TO MEASURE Three marketing luminaries present best practice insights for measuring and monitoring marketing effectiveness Tuesday 21st of March, 3:00PM Find out more
Making the case Learn from 3 successful brands how they framed their narrative, engaged stakeholders, and communicated success by getting the right people on board Wednesday 22nd of March 4:20PM Find out more
Getting more from less Learn from 3 marketers at innovative brands who prioritize evolving company needs and extract maximum value through cost-saving, innovation, and partnership, showing effective marketing doesn't always require a big budget. Tuesday 28th of March at 11:00AM Find out more