MADE TO MEASURE: WHAT SHOULD GOOD LOOK LIKE AND HOW TO ASSESS IT

How do you match marketing metrics with business outcomes? There is a myriad of means to measure success, but what is meaningful and what is meaningless?

Three marketing leaders with considerable experience across categories will present practical advice and provocation on the best means to better measurement.

From setting KPIs to team structure and stakeholder management, this is a step by step guide to improved impact assessment.

 

When: Tuesday 21st of March, 3pm (GMT)

Register Now

Find out about the other episodes in the series:

what works Join us for insights on levers for brands to achieve greater effectiveness from three experienced experts in a state of the nation address. Monday 20th of March, 2:00PM Find out more
Making the case Learn from 3 successful brands how they framed their narrative, engaged stakeholders, and communicated success by getting the right people on board Wednesday 22nd of March 4:20PM Find out more
BEYOND ADVERTISING Beyond promotion, marketers must understand and measure effectiveness. Join us to explore levers for improvement. Monday 27th of March at 2:00PM Find out more
Getting more from less Learn from 3 marketers at innovative brands who prioritize evolving company needs and extract maximum value through cost-saving, innovation, and partnership, showing effective marketing doesn't always require a big budget. Tuesday 28th of March at 11:00AM Find out more