Discover the three most important levers you can pull for greater effectiveness.

Overseen by Mark Ritson and based on his own extensive study of effectiveness, three marketing heavyweights offered their thoughts and experience on the levers brands can pull to achieve greater effectiveness.

Don’t miss this opportunity to hear analysis of what works and doesn’t and how that can be applied to your work.

Follow the link below to watch the session


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Find out about the other episodes in the series:

MADE TO MEASURE Three marketing luminaries present best practice insights for measuring and monitoring marketing effectiveness Tuesday 21st of March, 3:00PM Find out more
Making the case Learn from 3 successful brands how they framed their narrative, engaged stakeholders, and communicated success by getting the right people on board Wednesday 22nd of March 4:20PM Find out more
BEYOND ADVERTISING Beyond promotion, marketers must understand and measure effectiveness. Join us to explore levers for improvement. Monday 27th of March at 2:00PM Find out more
Getting more from less Learn from 3 marketers at innovative brands who prioritize evolving company needs and extract maximum value through cost-saving, innovation, and partnership, showing effective marketing doesn't always require a big budget. Tuesday 28th of March at 11:00AM Find out more