Get ready for enlightening sessions featuring captivating stories of success. Explore how the power of AI and segmentation ignites sales, loyalty, and engagement.

Uncover the secrets to unlocking marketing effectiveness through data-driven strategies.  Witness the transformative power of customer-centricity, as it revitalised an entire tourism industry, showcasing the immense value of genuine customer insights.

A DATA-DRIVEN DELIGHT: UNLOCKING MARKETING EFFECTIVENESS AT DOMINO’S

Using data to inform decisions, deliver better customer outcomes and sales is easier said than done. Domino’s Pizza uses data to inform every marketing decision and drive customer centricity and delivery. Learn how its app-first strategy and acquisition program led to over 15% increase in online orders versus last year and how it used data to drive its award-winning ‘Yodelling’ & ‘Castaway’ ads.

HOW LISTENING TO CUSTOMERS (NOT MARKETERS) REBUILT AUSTRALIA’S TOURISM INDUSTRY

Join Mark Ritson and Susan Coghill from Tourism Australia as they discuss the highly successful campaign “Come and Say G’Day” and how it reignited Australia as a holiday destination after the turmoil of the pandemic and bushfires.

JOINING THE DOTS: HOW M&S IS BUILDING ON THE STRENGTH OF ITS BRAND

M&S’s recent growth has been attributed in part to the strength of its brand. A commitment to offering “trusted value across all of our categories” underpins its proposition in clothing, homeware and food, according to CEO Stuart Machin. But how do those tasked with overseeing the branded house, ensure the strength and quality of the master brand is maintained, and is meaningful when operating across multiple verticals?

Join marketing directors Anna Braithwaite and Sharry Cramond in conversation with Marketing Week Editor-in Chief Russell Parsons as they discuss how one of the UK’s best loved brands is facing up to the challenges of an evolving sector.

IGNITING SALES, LOYALTY, AND ENGAGEMENT: WICKES’ JOURNEY WITH AI & SEGMENTATION

Wickes won the Grand Prix at the Marketing Week Awards last year for an AI powered project that boosted sales for the DIY retailer. Three years on, the brand’s chief marketing & digital officer Gary Kibble will explain how Wickes’ marketing team gained support from the wider business to overhaul its segmentation project, and by using a burgeoning technology.

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