Unlock the key to more effective budgeting and enhanced profitability. Gain valuable insights from sessions that guide you in making better budgeting decisions, while helping you navigate common pitfalls.

Maximize the impact of your marketing spend and drive greater profitability with actionable strategies and expert advice.

MARK RITSON’S 2023 AGENDA

In what promises to be as entertaining as it is useful, Mark will deliver his own inimitable take on the state of marketing for the year ahead

HOW GUINNESS BECAME THE UK’S FAVOURITE PINT

Guinness is on a roll with volume and value sales on the up. It even laid claim to being the UK’s most popular brand in the on-trade earlier this year. But how did the brand become so successful? Join two of the key architects behind its success as they explain how distinctive assets, category entry points, insight and creativity have combined to help drive its growth.

 THROUGH THE LENS: WHAT IS TAKES TO BE A CREATIVE MARKETER

Creativity is said to be a key factor in driving business success, particularly in uncertain times. But what does it mean to be creative and why is this important in the modern marketing landscape? Join award-winning photographer and agency owner Rankin, alongside a panel of senior marketers.

MAKE FRACKING COOL WITH GEN Z

Join Rob Mayhew as he pokes fun at the pitching process. This entertaining and informative session explores the unique challenge of promoting fracking to Gen Z, combining marketing expertise with a healthy serving of marketing jargon on the side.

CREATIVITY AS THE FUTURE OF PERFORMANCE

For those who want to harness creativity within their business and integrate it into their long-term strategy.

In an age defined by rapid technological change and shifting digital landscapes, staying ahead means evolving not just technologically but creatively. TikTok stands at the nexus of this evolution, harnessing the power of creativity to drive unparalleled performance for brands and marketeers. Together, we’ll examine the symbiotic relationship between creativity and performance – uncovering how marketers can be future-ready in this dynamic and entertainment-first landscape that fuses imagination and effectiveness.