MASTERCLASS
Equip yourself with a meaningful toolkit – bolster your confidence and capability in specific areas of marketing
SESSIONS CONFRMED SO FAR
FROM BRAINSTORM TO BRILLIANCE: UNLOCK THE SECRETS OF CREATING COMPELLING SHORT-FORM VIDEO
Get ready to roll up your sleeves and dive into the world of short form video with renowned content & TikTok creator Rob Mayhew in this practical and hands-on masterclass. With his extensive experience advising Fortune 500 companies.
With speakers…
(TIKTOK) HOW TO FUTURE-PROOF YOUR TIKTOK STRATEGY WITH ‘ALWAYS IN’
This masterclass will introduce marketers to ‘Always In’, a forward-facing strategy concept that’s TikTok’s answer to always on in a community-first world.
- ‘Financial fluency’: What recruiting companies need from job-seeking marketers
- How can marketers handle the ‘inherent tensions’ in recruitment?
- The upskilling imperative: The role and responsibility for brands and marketers
- A third of marketers not offered upskilling opportunities
- How brands are bridging skills gaps
- Data analysis is the biggest skills gap for marketing teams
- Why are marketing strategy and brand management undervalued by businesses?
- Marketing strategy is the most undervalued skill by businesses, marketers say
- Why marketers believe social media is overrated
- Social media is the most overrated skill by businesses, marketers say
MAXIMISING MARKETING IMPACT WITH LIMITED BUDGETS: A MASTERCLASS IN SELF REFLECTION
Marketers in all industries are faced with the daunting task of achieving sales results with shrinking budgets and limited resources. To overcome these challenges, it is crucial to take a step back, ask yourselves the tough questions and be honest with your answers. Measuring effectiveness is a key part of any marketing endeavour, so we’ve designed a marketing checklist to help you weather the storm and successfully position your brand in a competitive landscape.
- ‘Financial fluency’: What recruiting companies need from job-seeking marketers
- How can marketers handle the ‘inherent tensions’ in recruitment?
- The upskilling imperative: The role and responsibility for brands and marketers
- A third of marketers not offered upskilling opportunities
- How brands are bridging skills gaps
- Data analysis is the biggest skills gap for marketing teams
- Why are marketing strategy and brand management undervalued by businesses?
- Marketing strategy is the most undervalued skill by businesses, marketers say
- Why marketers believe social media is overrated
- Social media is the most overrated skill by businesses, marketers say