Join us for captivating sessions by renowned economist Linda Yueh and esteemed director and columnist Helen Edwards from Passionbrand and Marketing Week.

Explore the influential forces shaping the economic landscape and learn how to identify, navigate, and embrace consumer-driven disruptions.

Stay ahead of the curve with valuable insights into the latest microeconomic trends that will impact your business, ensuring you’re well-equipped for the future.

RIDING THE ECONOMIC WAVE: THE TRENDS SHAPING THE BUSINESS LANDSCAPE AND HOW MARKETERS CAN STAY AHEAD 

As the latest economic turmoil in the UK begins to ease, it’s essential to look forward and prepare for what’s next. Join respected economist, author & professor at London Business School, Linda Yueh as she delivers invaluable insight into the underlying trends that will impact your business and brand. Yueh’s expert analysis will provide you with the confidence you need to face the future.

 CONSUMER-DRIVEN DISRUPTION:HOW TO SPOT IT, RIDE IT, AND EMBRACE IT TO DRIVE GROWTH 

Soaring growth often starts in the fringes, with marginal behaviours and ways of life that take off, go mainstream and propel new categories, new innovations, and new routes to market.
Based on original, cross-cultural, quantitative, and qualitative research, Helen reveals insights into spotting consumer-driven disruption before it happens – and shows how to get ahead of the curve and find new ways to grow with it.

THE HUMAN EXPERIENCE AND THE MYTH OF CUSTOMER LOYALTY

 Organisations are increasingly full of humans who aren’t allowed to act in a human way, with the feedback epidemic mistakenly convincing leaders that they’re close to what matters to customers and that customers are loyal to their businesses. In this talk, John Sills looks at the myths that are creating this widening divide between brands and customers, and shares stories of and lessons from organisations who are creating truly human experiences and more commercially successful company as a result.

AI: FUNDAMENTAL TO THE FUTURE OR FADDISH FOLLY?

For those who want to unpick the perspectives and opinions around AI and decipher what it could mean for marketing’s future.

If one thing is sure, it’s that the AI genie is out of the bottle, and this is a source of both anxiety and excitement for the marketing industry. In this session, we will delve into the world of AI to distinguish between genuine advancements and mere fads.

We bring together experts and sceptics to dissect and debate what impact AI will have. Whether you’re a doubter or believer, you’re bound to hear fresh perspectives.

MARKETING LEADERS ON LEARNING FROM MISTAKES

For marketers who want to prepare for the economic, technological, and organisational challenges that lie ahead.

There’s no end of data and opportunity for insight to help you shape your plans for the years ahead, but preparing for the future can be informed as much by what’s gone right as what’s gone wrong.

Join Marketing Week editor-in-chief Russell Parsons as some of the UK’s most well-known and experienced marketers share their failures and what they learned from getting it wrong. The leaders will explain what has helped them prepare for the social, economic, technological, and organizational challenges they face.

TO ACQUIRE OR RETAIN? THAT IS THE QUESTION: HOW BODEN MAXIMISES THEIR BUDGET IN THE CURRENT CLIMATE TO HIT THEIR REVENUE GOALS.

For those who are considering how best to use their budget (acquisition or retention) in the current climate.

Join Boden and in conversation with Marigold as we dive into topics including acquiring new customers, maximising profitability by audience type, cross-channel engagement and driving incremental spend through loyalty. Understand how one of Britain’s best-loved clothing retailers is approaching the challenge.