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MARKETING WEEK’S LEADERSHIP SUMMIT

Our exclusive invite-only event for CMOs and Marketing Directors is curated by Editor in Chief, Russell Parsons. Marketing Week’s Leadership Summit illustrates what good looks like for marketing leaders. Split into three sections exploring the means to drive greater impact, gain more influence in your organisation and inspire your team, the Summit provides an opportunity to step outside the everyday.

Thought-provoking live sessions share fresh and insightful perspectives on leadership matters, and roundtables provide an opportunity for you to learn from peers and share your experiences with up to 45 leaders from other sectors.

The nature of this event helps facilitate connections, with plenty of dedicated networking time throughout the day. Grow your support network, share your insights and point of view, as we provide a space for learning and catharsis.

WHAT TO EXPECT

INSPIRING KEYNOTE SPEECHES Insightful presentations from inspirational speakers leading the conversation across a wide range of topics. From the marketing and business landscape to pushing the boundaries of human resilience, each session is carefully curated to help tackle current business challenges as well as looking to and preparing for the future.
INTIMATE BREAKOUT SESSIONS Stimulating discussions via our roundtables. Small intimate groups tackling some of the biggest challenges marketers face today from AI and growth to skillsets and strategy.
NETWORK WITH YOUR PEERS Throughout the day there are multiple options to step outside the everyday and make new connections across the marketing industry. This invite-only event is tailored for a select group of 45 CMO's and Marketing Directors, making it the perfect opportunity to share thoughts, experiences & to challenge your peers.

OUR THEMES

IMPACT

What your CEO needs from you

What does good look like for marketing leaders? In this section we looked at the challenges around delivering sustainable growth.

CEO of Giffgaff Ash Schofield, joined Bauer Media Publishing’s CEO, Chris Duncan and former CMO and CEO of Eve Sleep, Cheryl Calverley, in a panel of CMOs turned CEOs. They discussed the challenges around delivering sustainable growth and covered what c-suite peers need from marketers, and how to achieve it.

In the roundtables that followed, we shared experiences and best practice with peers on subjects including the measurement, communication and definition of effectiveness and key growth opportunities and challenges.

INFLUENCE

How to Change the World in 1,000 Seconds

Perhaps the biggest challenge marketers face is internal marketing. In this section we looked at how to better engage stakeholders to build more effective relationships with c-suite peers.

Jeremy Connell- Waite (Global Communications Designer from IBM) has analysed over 50,000 keynotes, scripts, sales pitches and investor decks. In this fun and informal session Jeremy discussed what he learned from deconstructing the good, the bad and the ugly.

He focused on what he believes is “the greatest technology presentation ever given” – so that we can explore the structure of the best keynotes. This session demonstrated the simple framework used by presidents and CEO’s that will help you become a better storyteller.

In the roundtables that followed, we shared experiences and best practice with peers on subjects including budgeting and planning, internal marketing and managing expectations.

INSPIRATION

Slowthef*ckdown

In order to inspire others, leaders must manage themselves. In this section we looked at how to manage time, resources and in turn, be better equipped to help others realise their potential.

Emma Harris is an accomplished business founder, and CMO but she spoke about a topic she is passionate about more than most – the need to “Slow the fuck down”. After suffering a cardiac arrest two years ago, Harris started a movement, to convince leaders everywhere to do what was necessary to avoid burnout and manage yourself better to ensure you can better serve others. She spoke about her own experience, what she has learned and what leaders should be doing differently to be more effective.

In the roundtables that followed, we shared experiences and best practice with peers on subjects including managing time and resources, team management and leadership and change management.

OUR PARTNERS

“A great reminder of the value and importance of network, “fresh eyes” and perspectives, and coming up for air once in a while. I feel refreshed, inspired and energised! Thanks Marketing Week!”

Simon Michaelides, Chief Customer & Strategy Officer, Riviera Travel

BROUGHT TO YOU BY MARKETING WEEK

Marketing Week is the go-to title for ambitious brand marketers.

For more than 40 years, Marketing Week has been at the centre of the marketing industry, documenting, championing and questioning the industry‘s key people, events and brands.

Launched in 1978 to report the developments in a then young industry, Marketing Week has grown with the marketing discipline to be a trusted and authoritative voice, dedicated to improving the fortunes of marketers and the status of marketing by providing independent analysis, and fresh thinking on the challenges and opportunities in modern marketing.