High Performing Marketers: How Can Leaders Enable High Performance

In association with

As in the world of sport, improving performance starts with understanding it. When 20% of the ‘glory’ is made up by the 80% of preparation time, what are the behaviours needed to create high-performing marketing teams? And with all marketers being driven by outcomes, how can we take advantage of technology to enjoy marginal gains – even in uncertain times?

High performance is a term often used but rarely defined. What does a high performing marketing team require to function? This exclusive roundtable looks at new proprietary research from Smartsheet and some of Europe’s most influential sportspeople and sports leaders, which defines what high performance looks like to marketers, and how they can achieve it.


What you can expect to learn

What does high performance really mean in marketing?

What role does technology play in high performance?

How can leaders prepare, drive, and lead high performing teams?


Five Course Tasting Menu with Wine Pairing at 5* Athenaeum, Piccadilly. Taking place on October 17 2023.

Lucy Tessaras Managing Editor of Marketing Week. Lucy is the managing editor of Marketing Week, with overall responsibility for news and analysis, as well as setting the content agenda. She has a particular focus on career development, workplace culture and skills, and is also interested in marketing effectiveness, marketing strategy and the latest trends. Lucy joined at the end of 2012 as a features writer, before becoming features editor in 2016 and most recently deputy editor.
Sarfraz Ali Vice President and General Manager, Smartsheet EMEA. Enterprise Sales - Building high performing sales teams, leveraging executive relationships, leveraging partners, delivering compelling product value propositions, competitive differentiation, pricing negotiations and orchestration of large pre-sales teams. Product Development and Consulting – Translating business requirements to product specs, leading software development teams, driving large software implementations, client relationship management. Enterprise Product Marketing – Go-To-Market Strategy, sales & marketing strategy, business management, product evangelization, product value prop development, content/collateral creation & sales enablement
Jenny (Mason) Gruening Senior Director of Field Marketing. I'm an enthusiastic marketing professional with over 20 years of experience developing global strategic marketing plans and program execution and analysis for enterprise software and SaaS companies. I've built teams, processes and programs across marketing disciplines - from managing global marketing strategy and execution to leading and growing project management, web development and design teams. A life-long athlete, I believe that teamwork is the core to success. To that end, I'm known as a dynamic team player, excellent communicator - and lead with an operational mindset. My passion lies in getting things done with a strong bias for action and building and managing programs and projects that drive results. And having fun while we do it!