2021 SPONSORS

Experian

Experian Marketing Services has helped thousands of brands in the UK understand their own first party data, to find and engage consumers across channels effectively.

For decades brands have been relying on Mosaic, a powerful cross-channel consumer segmentation system built to understand customers’ likely characteristics and communicate with them in the most relevant ways.

In light of the Covid-19 pandemic, understanding the evolving and changing nature of consumers has never been more important but it’s not just brands which Experian is continuing to support through this unprecedented period.

Over the past year our services, including Experian Safeguard, data analytics and unrivalled insights have been harnessed by the likes of charities, local authorities, the NHS and other groups to help communities across the country recover from the pandemic. Experian is at the heart of using data as a force for good, benefitting society in countless ways.

Really B2B

We are Really B2B, a multi-award winning, B2B demand generation and ABM agency. Our marketing campaigns are fuelled by real customer insights, strategic innovation, and powerful intent data to generate new business opportunities and measurable business growth for our clients.

Salesforce

Salesforce is the *#1 CRM*, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, voice, and artificial intelligence—to connect to their customers in a whole new way. They are coming to us as their *trusted advisor*, and together we are *transforming their businesses around the customer.*

Salesforce Customer 360 is our vision for how we help customers with their *digital transformations*. With Customer 360, all your teams — marketing, sales, service, commerce, IT, and analytics — have a single view of customer data on an integrated CRM platform powered by AI. Collaboration is easier, so employees can work together to build lasting, trusted relationships and deliver the intelligent, personalized experiences their customers expect.

Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of *Trailblazers*–the individuals and their organizations who are using Salesforce to drive innovation, grow their careers, transform their businesses and give back to the community.

Salesforce is committed to a set of core values—trust, customer success, innovation, and equality of every human being. Salesforce is one of the leaders on Fortune’s Change the World list, and has been one of Fortune’s 100 Best Companies to Work For, for twelve years in a row. For information, please visit: www.salesforce.com