The Marketing Week Masters are judged by the best.

Get your successes recognised by key figures across the industry. Some of the biggest, most experienced names from a variety of the UK’s biggest companies are on the jury.

Your work must stand out and demonstrate your boldness to those that have seen almost everything already. Discover their criteria for entering below, then see some of the judges already confirmed for 2021.


Creativity & Innovation

Did the project demonstrate more than just best practice? Did you use a new or innovative approach to achieve the objectives?

How effectively was the project executed and implemented to produce exceptional performance?

Objectives & Strategy

Were the project objectives clearly stated and did the team have an understanding of how the objectives relate to longer-term business objectives?

What strategy was used to achieve the objectives? How tailored was the project activity?

Effectiveness & Business Results

How successful was the project in relation to the original objectives?

Results can include brand awareness, increased sales and sustainable competitive advantage. Proving effectiveness is crucial, so return on investment should be used wherever possible to allow large and small projects to compete on an equal footing.

Robust data is required. If you have queries regarding confidentiality, please read the below policy on commercial confidence.

Commercial Confidence

It is very important that you fully complete the entry form. In particular, details of budget and results should be provided. The more information you supply, the better the judges will be able to assess your entry.

For the purposes of judging, all information provided will be treated in the strictest confidence and will only be viewed by the Awards Jury. However, in any editorial write-up about entries some information may be needed from the written entries. Any information that is commercially sensitive and which may not be used in an editorial write up should be inserted into the field marked ‘Confidential Information’.

The Marketing Week Masters champion the innovation, creativity and effectiveness of your campaigns.

Everything you need to know, in one place

Download the Entry Pack for tips on what the judges will be looking for, category information, a checklist of what is needed to enter, and more.


The entry process: what to expect

Before beginning your entries, discover the details of the entry form, including; the structure, pricing and who will see your entry.


Is there something you need help with?

Our team can answer your questions and provide entry advice, including sharing tips on which categories are most relevant for your campaign.




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