Barbie’s impact and Unilever’s product focus: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Mattel’s brand plan to Elon Musk’s Twitter rebrand, it’s been a busy week. Here is my take.
Recruitment intent falters as brands continue to feel the pinch
Josh StephensonData from IPA Bellwether shows a drop in the net percentage of firms looking to hire in the next three months as the market continues to struggle in the face of economic headwinds.
‘A profound impact’: How consumer duty rules will impact financial services marketers
Molly InnesMarketers will be central to ensuring new rules from the retail banking regulator to deliver greater transparency and service for customers are implemented correctly and will need to give careful consideration to the way they are communicated, say industry leaders.
Asos’s sales down as drag from promotional marketing continues
Chris SutcliffeThe online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
PZ Cussons reports third consecutive year of revenue growth amid brand push
Josh StephensonThe hygiene business saw growth slow in the UK as the bathing and washing category declined but kept investment in its brand marketing high.
Marketoonist on marketing ROI
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘Change is painful’: Can marketers cushion the blow of retailers charging for returns?
Molly InnesRetailers, such as H&M, are increasingly beginning to charge for returns, which isn’t going down well with consumers. So what can marketers do to mitigate the impact?