Ever decreasing circulations
As magazines across all sectors suffer from falling circulation figures, many find the solution is to increase internet readership and use promotions or price cuts to boost sales, says Sonoo Singh
As magazines across all sectors suffer from falling circulation figures, many find the solution is to increase internet readership and use promotions or price cuts to boost sales, says Sonoo Singh
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.