The TV ads will again be fronted by Craig Doyle and will highlight special January discounts and Everest’s window scrappage scheme.
Print media advertising, together with complementary online, mail, door drop and outbound telemarketing initiatives, will back the campaign.
The adverts play on Everest’s new catchphrase “Now, be honest, you didn’t expect Everest to be doing that today, did you?”.
Simon Jarman, Everest’s managing director, says: “We have taken a very proactive and aggressive marketing strategy to see us through the recession and it has been very effective, positioning us well for any economic recovery.”
Everest was formed in 1965 and uses a variety of direct marketing and direct response advertising. Previous advertising starred former “Brain of Britain” winner Ted Moult, who also appeared on radio drama The Archers and hosted a number of quiz shows.