David Buckingham is general manager of intelligent shopping solutions at Aimia UK, which runs loyalty schemes such as Nectar. Ruth Mortimer spoke to him about using data to benefit both brands and customers
The i newspaper is increasing circulation by the same degree as its sister publication, The Independent, is slipping, suggesting that cannibalisation is now taking place between the two newspapers.
Former Npower marketing director Kevin Peake has joined Aviva in the newly created position of brand, sponsorship and corporate responsibility director.
The strategic importance of search is clearer than ever, and shows how digital and classical marketing have further converged during the pandemic.
From questioning the relevance of industry jargon to freeing themselves from legacy thinking, some marketers believe switching sectors is a sure route to career progression.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.