Everything Everywhere CEO Olaf Swantee is pinning his hopes on 4G internet services and the proposed joint venture (JV) with O2 and Vodafone to bolster the mobile operator’s role in the UK’s digital economy. Read the full story here.
David Buckingham is general manager of intelligent shopping solutions at Aimia UK, which runs loyalty schemes such as Nectar. Ruth Mortimer spoke to him about using data to benefit both brands and customers
The i newspaper is increasing circulation by the same degree as its sister publication, The Independent, is slipping, suggesting that cannibalisation is now taking place between the two newspapers.
Former Npower marketing director Kevin Peake has joined Aviva in the newly created position of brand, sponsorship and corporate responsibility director.
Inflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
Morrisons is hoping that being ‘bolder’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the BBC’s brand plans to Oatly’s positioning, it’s been a busy week. Here is my take.
The line between real ads and copycats is being deliberately blurred, argues Gymbox’s brand and marketing director Rory McEntee.
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