Everything Everywhere cuts marketers by 10%

Up to 10% of Everything Everywhere’s marketing team face the axe in the third phase of new CEO Olaf Swantee’s restructure to “simplify” the merged Orange and T-Mobile companies.

The changes follow the reduction of Swantee’s leadership team from 26 staff to 10 in September and then the second phase of changes, which saw a further 22 lower-level director level jobs cut from the company.

More than 500 head office staff, also including divisions such as HR and finance, face the chop in Swantee’s third round of redundancies. Customer-facing teams, such as retail and call centre staff, will not be affected.

Everything Everywhere says the new structure will help keep the company “more agile” and ensure it is “keeping in touch with customers needs”.

An Everything Everywhere spokesman adds that the job cuts will be split, “roughly equally”, between Orange and T-Mobile staff. Earlier this month Everything Everywhere said it was “completely committed” to its brand name, despite Swantee dubbing it “silly”, and will be maintaining support for both the brands.

Everything Everywhere’s revenue and customer numbers dropped in the third quarter, but the company said its customer base was “stabilising” and that it is “improving its value mix”.

The company recently lost T-Mobile’s marketing head Lysa Hardy, one of the key figures behind the award-winning “Life’s for Sharing” campaigns, who is leaving to take up a role at another challenger brand.

Everything Everywhere has now entered into a consultation phase on its restructuring proposals, which will last 90 days.


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