Everything Everywhere drops separate Orange and T-Mobile marketer roles

Everything Everywhere has cut out the senior product marketing roles for Orange and T-Mobile to make way for one “propositions” director accountable for marketing for both brands.


The changes come as part of Everything Everywhere’s wider restructure that has seen the amount of marketers at the company reduced by 10%.

The second most senior product marketer at the company, reporting into chief marketing officer Pippa Dunn, is now Simeon Bird, who takes the role of director of propositions for both brands.

Previously, marketing functions were split between the two brands, headed by Pippa Dunn for Orange and for T-Mobile, Lysa Hardy, who has now left the company to pursue other opportunities.

Other director roles that look after both brands, include director of go-to marketing and planning Lynne Ormrod; director of products and devices, Paul Jevons; director of added value products, Paul French; and director of acquisitions, Sharon Meadows.

Reporting into each of the newly created Everything Everywhere director roles are still two separate teams for Orange and T-Mobile.

The only marketing-related director roles dedicated to the separate brands are director of in-life for Orange, Liz Winn, and director of in-life for T-Mobile, Katherine Carlson. Both roles look after services for the day-to-day experiences for customers, such as loyalty, upgrading and cross selling.

Everything Everywhere says the changes make the company’s senior management more efficient and ensure strategic planning is more joined up for the brand.

The company restructure was led by new CEO Olaf Swantee, who marked the first day of his role in September by cutting his leadership team down from 26 staff to 10.

Spencer McHugh, who is head of brand marketing for Orange and T-Mobile and reports in to head of brand communications Steven Day on the leadership team, remains in his role.



Is effort the new loyalty?

Lucy Handley

Customer service is a vital element for brand loyalty and part of this is making it as easy as possible for consumers to find answers to their questions. Collecting data from interactions can help smooth the process


John Lewis uses Smiths cover in Christmas ad

Rosie Baker

John Lewis is featuring a cover of The Smiths’ “Please, please, please, let me get what I want” in its £6m Christmas ad campaign. The campaign launches online on Friday (11 November) via Facebook and YouTube. It will air on TV on Saturday (12 November) during The X Factor. https://www.youtube.com/watch?v=pSLOnR1s74o The cover by singer songwriter […]


    Leave a comment