Everything you need to know about Cannes Lions 2014
The Cannes Lions advertising festival is almost upon us and Marketing Week will be busy reporting about the biggest news, announcements and trends from 15-22 June. We will of course be curating all the big stories to bring you the most relevant information for client marketers.
Quick Cannes tools
1. Sign up to our daily newsletters to receive all our news from Cannes and beyond.
2. Follow all the developments in one easy place here on our dedicated Cannes Lions 2014 page . (You can view previous Cannes coverage here .)
3. Are you a senior client marketer at Cannes? Join Marketing Week and Adobe for our Club Marketing Week Sunset Social drinks on Monday 16 June at 4pm. It’s strict guest list only so RSVP your interest here and we’ll be in touch to confirm.
4. Want to appear in Marketing Week talking about the future of TV? Join our editor Ruth Mortimer at an exclusive lunch on Wednesday 18 June where client marketers will discuss the newest, most exciting developments in TV and video in association with Videology. Lunch will be served by renowned chef Claire Vrignaud. RSVP your interest here and we’ll be in touch to confirm.
With more than 500 speakers over seven days, there’s plenty to see at Cannes Lions 2014. You can find the full Cannes Lions 2014 programme here in PDF form or visit the website programme but Marketing Week has picked some highlights from each day.
Sunday 15 June
10:00
How To Cannes Daily Tour
If it’s your first time at Cannes, why not take this handy tour provided by a veteran attendee. This session claims to offer insider knowledge and a tour of the vast Palais des Festivals. If you’re in Cannes with time to spare, why not give it a go?
12:00 – Seminar, Grand Audi theatre
Twitter – Live Storytelling
In this seminar, Twitter ’s VP of global brand strategy, Joel Lunenfeld, is joined by esteemed actor Sir Patrick Stewart, Leslie Berland, SVP, digital partnerships and development, American Express and Ignacio Oreamuno, president of the Art Director’s Club to discuss a new era of “live storytelling” on social media. See how influencers in the creative world and adventurous brands are using this strategy.
13:00 – Seminar, Grand Audi theatre
Visa: Sports as a Source for Global Creative Inspiration
With the World Cup just around the corner, hear from a panel that includes Kevin Burke, chief marketing officer at Visa and Marcel Desailly, World Cup winning footballer about how marketers can leverage truly effective sports sponsorship.
Monday 16 June
13:00 – Seminar, Debussy theatre
Pinterest: The Magic of Discovery
The co-founder of social network Pinterest talks about how consumers like to ‘discover’ and suggests creative opportunities for brands in this area.
15:00 – Seminar, Debussy theatre
Life Share – the new normal for brands
Samsung’s EVP, global marketing, mobile communications business Younghee Lee talks to Daniele Fianduca, head of innovation at Cheil Worldwide about the age of the agile consumer. How can brands find new ways of becoming part of people’s lives?
15:00 – Seminar, Grand Audi theatre
Meet the Disruptors
Oscar winner Spike Jonze joins SapientNitro’s worldwide chief creative officer Gaston Legorburu to discuss a vision of the next generation of brands creating immersive digital worlds.
16:00 – Seminar, Debussy theatre
Meme Too: How brands can successfully ride the zeitgeist
Marketing Week editor Ruth Mortimer takes to the stage to quiz Buzzfeed co-founder Jonah Peretti and Jordan Bitterman, chief strategy officer at Mindshare North America about how to plan zeitgeist moments. Is it possible? How can adaptive brands identify the moment, create the content and invest in the execution to achieve success?
Tuesday 17 June
11:00 – Seminar, Grand Audi theatre
Google: The Digital Future
We now live in a world of infinite choice, where anyone can make something that everyone can see instantly. Google’s chief business officer Nikesh Arora tells brands how to rethink their strategies.
12:00 – Seminar, Grand Audi theatre
Yahoo: On users, brands and creativity
Join Yahoo! chief executive Marissa Mayer for a conversation about users, brands and creativity in a digital age.
13:00 – Seminar, Debussy theatre
How do Cannes Lions winners work differently to drive growth?
The draw for this session is Brad Jakeman, president, global beverage group at PepsiCo, who joins Marc de Swaan Aarons, founder of agency Effectivebrands for a discussion on how to achieve marketing transformation.
15:00 – Seminar, Grand Audi theatre
The Coca-Cola Company: Winning in real time
Join Wendy Clark, president of sparkling and strategic marketing at Coca-Cola North America, to hear how one of the world’s most famous brands is moving to a “newsroom approach” internally. Conversation analysts and producers work with marketers and planners to create a networked organisation that can respond in real time.
16:15 – The Forum, Audi A theatre
Women in China: The New Digital Generation
Liang Zeng, vice president at Chinese social network Baidu joins Christine Xu, chief marketer at McDonald’s China and actress Zhou Xun to discuss how to reach women in China. Looking at big data analytics and mobile, this session is sure to be a fascinating insight rarely accessible to a European audience.
Wednesday 18 June
13:00 – Seminar, Debussy theatre
Microsoft: Make the most of every moment
Dan Lin, producer of global film hits such as The Lego Movie and Sherlock Holmes talks to Stephen Kim, VP at Microsoft about how technology can inspire creativity.
14:00 – Seminar, Grand Audi theatre
Facebook: Making marketing personal again
Sheryl Sandberg, chief operating officer at Facebook , takes to the stage with Abbey Klassen, associate publisher at Advertising Age to discuss the opportunities for marketers to use new technology that can make communications personal again.
15:00 – Seminar, Debussy theatre
Building a billion dollar brand
With the announcement that Apple plans to acquire the Beats by Dr Dre brand , join Omar Johnson, executive vice president of global marketing, Beats Electronic , along with Bob Greenberg, founder of agency R/GA and others to discuss how a challenger brand has made itself one of the most talked-about of the decade.
Thursday 19 June
12:00 – Seminar, Grand Audi theatre
Unilever – Bright Future
Join Keith Weed, chief marketing officer of Unilever, on the journey to what he is calling #brightfuture, managing the chaos of a fast-changing marketing environment to create true engagement with consumers.
12:00 – Seminar, Debussy theatre
Mondelez International – how can marketers make sure they’re applying the latest technology to their brands?
Mondelez International has launched Mobile Futures Brazil, a program that attracted more than 75 Brazilian mobile start-ups to apply for a chance to work on one of its top brands (Bis, Club Social, Hall, Tang and Trident). Mondelez digital marketers Bonin Bough and Natacha Volpini join others to discuss how to be more “intrapreneurial”.
Friday 20 June
12:00 – Seminar, Grand Audi theatre
The Cannes Debate; Twitter, Viacom, WPP
Sir Martin Sorrell, founder and CEO of WPP, in conversation with two of the global media industry’s most influential leaders: Philippe Dauman, President and CEO of Viacom, and Twitter CEO Dick Costolo. Expect a wide-ranging and provocative discussion.
13:00 – Seminar, Grand Audi theatre
Procter & Gamble: The creative canvas
P&G’s Global brand building officer Marc Pritchard will talk about his vision for creativity with current examples and brand case studies.
15:15 – Seminar, Grand Audi theatre
McDonald’s wonders: what really is the antidote to client promiscuity?
McDonald’s senior director for brand development Matt Biespiel will tackle the issue of client-agency relationships alongside Leo Burnett’s Mark Tutssel, TBWA’s Rob Schwartz, DDB’s Juan Carlos Ortiz and OMD’s Kate Stephenson.
And don’t forget to party at…
Monday 16 June
Marketing Week’s own Sunset Social with Adobe on Monday 16 June. RSVP here. It’s your chance to meet the Marketing Week team and help us identify what really matters to global marketers. (Plus, obviously, there will be fabulous drinks on offer.)
Star-spot at…
Monday 16 June
12:00 – Seminar, Grand Audi
Fashion, Sex, Celebrity and Character: Sarah Jessica Parker and Joanna Coles
Actor Sarah Jessica Parker – most famous for her role in Sex And The City – joins editor-in-chief of Cosmopolitan Joanna Coles to talk about the complexity of womanhood today. What does being “in fashion” mean anyway?
Tuesday 17 June
14:00 – Seminar, Grand Audi
Storytelling with story creators
The New York Times session brings Aaron Sorkin, creator of The West Wing, The Social Network and The Newsroom to Cannes. Maureen Dowd of The New York Times talks to Sorkin and Downton Abbey executive producer Rebecca Eaton about crafting winning stories.
Wednesday 18 June
11:00 – Grand Audi
Clear Channel Entertainment: A conversation with Jared Leto and Benjamin Palmer
Oscar-winning actor Jared Leto joins Barbarian group co-founder and chairman Benjamin Palmer to discuss creative thinking and craft in music and acting.
12:00 – Seminar, Grand Audi
Time Warner: The Power of Story
Join Game of Thrones creators David Benioff and DB Weiss, along with Veep creator Armando Iannucci, in conversation with Time Warner chief executive Jeff Bewkes and writer Frank Rich.
13:00 – Seminar, Grand Audi
The 8th Annual Grey Music Seminar
Iconic rocker Courtney Love is bringing her own brand of rock to Cannes for the first time ever, in what claims to be an intimate, raw and provocative talk with Grey’s worldwide CCO Tor Myhren.
15:00 – Seminar, Grand Audi theatre
The Guardian: Alan Rusbridger in conversation with Ralph Fiennes
Oscar-nominated actor Ralph Fiennes, famous for Schindler’s List and the Harry Potter series joins The Guardian editor Alan Rusbridger to talk about creative challenges.
17:00 – Seminar, Grand Audi theatre
A conversation with Gisele Bundchen
Supermodel and entrepreneur Gisele Bündchen is brought to Cannes by Gordon Bowen, founder of McGarryBowen, for a conversation about marketing. Bundchen has not only worked with some of the world’s most famous fashion brands, she also has her own lines of lingerie and footwear.
