Evian launches fashion inspired limited edition bottle
Evian has partnered with online retailer MyWardrobe.com and French fashion house Courrèges to develop a limited edition bottle that it says “brings its Live Young messaging to life”.
The bottle includes Courrèges signature pink and white flowering design, on a tall glass bottle.
To support the partnership MyWardrobe.com has created an online hub called “The Courrèges Effect”, offering its members exclusive access to bid for one of three one-off reissued Courrèges vintage shift dresses, as well as behind the scenes footage from the Courrèges fashion house in Paris.
The fashion auction goes live on 21 October until 28 October, and 25% of proceeds will be donated to Breakthrough Breast Cancer as part of breast cancer awareness month.
Evian’s limited edition bottle will be exclusively available at Mywardrobe.com for £3.99.
Evian has previously worked with designers Paul Smith, Issey Miyake, Jean Paul Gaultier and Christian Lacroix, on a series of limited edition bottles.
