Evian unveils stop-motion ad starring babies on T-shirts

Water brand Evian is launching a new stop-motion ad based on children’s flipbooks, showing people wearing T-shirts printed with babies in different poses.

The global ad push, created by BETC Euro RSCG, aims to build on the massive success of its ’roller babies’ ad.

In the stop-motion footage, men and women are seen wearing a T-shirt printed with babies in different poses appear one-by-one to the beat of the music, creating the illusion that the babies are dancing.