Scottish Media Group (SMG) is understood to have supported former Capital Radio brand sales director Mike Hope Milne’s appointment to a senior role in its cross-media sales team, SMG Access.
Hope Milne is expected to join the company next month and will work alongside SMG Access managing director Kathryn Jacob before she goes on maternity leave. He will handle her responsibilities while she is away.
He was responsible for setting up RSVP, the cross-selling team for Capital Radio Group, IPC Ignite! and Viacom Brand Solutions last year. But he was made redundant from the radio group following its merger with GWR Group earlier this year.
Hope Milne joined Capital Radio in 2002 from MediaCom as head of sponsorship and promotions. He was promoted to head of brand sales the following year (MW May 22, 2003). His role was then extended to include the content development department, which was formed under a restructure of the group’s commercial sales team, and included RSVP (MW July 22, 2004).
SMG Access launched in 2003 and Jacob, then Virgin Radio commercial director, was appointed managing director to deal with sales packages across Grampian and Scottish Television, Virgin Radio, Pearl & Dean and outdoor business Primesight (MW September 4, 2003).
Last year, SMG Access negotiated a two-year, &£1m cross-platform deal with Unilever to advertise across all of the Scottish Media Group brands. In exchange for the programming, SMG receives sponsorship from Unilever.