Ex-First Choice marketer to spearhead VisitLondon drive

VisitLondon, the tourist body that promotes the capital, has appointed former First Choice marketer Sonia Oliver to the role of marketing manager for the domestic market.

She will act as senior manager responsible for selling the capital across the UK and to Londoners, with a budget of £2.5m.

Oliver will oversee a small team of marketers and will report directly to VisitLondon’s marketing director Martine Ainsworth-Wells.

Oliver replaces Lucy Thornton, who left in October last year to join South West Trains as head of marketing (MW October 4, 2007).

VisitLondon reports that the capital attracted 11 million domestic visitors in 2007 and was the only region in England to reverse fall- ing domestic numbers.

Ainsworth-Wells says: “Marketing and promoting London to a domestic audience and to Londoners themselves is a challenging role… [but] Visit London plans to maintain this momentum in the lead up to and beyond the 2012 Olympic and Paralympic Games.”

Oliver has more than eight years experience in tourism marketing. She was previously marketing manager for Sovereign Luxury Holidays and Meon Villas brands, part of the First Choice Specialist Division at TUI.

She also previously held marketing roles at Designate Advertising, Visit Wales and the Panorama Holiday Group.

VisitLondon is planning a rebrand of its global identity ahead of the 2012 Games.


Race to win the turf war

Marketing Week

When Ladbrokes finally signed up to Turf TV last week, it marked the beginning of the end of a bitter battle between the horse-racing industry and bookmakers that has been raging for the past year. William Hill is sure to follow this week, and with only Betfred left to reach agreement with the new dedicated […]

Ready for takeover?

Marketing Week

Santander’s courting of Alliance & Leicester shows recognition of the former building society’s significant market share, despite its recent lack of investment in branding, says Catherine Turner

Getmemedia aids Football League hunt for partners

Marketing Week

The Football League has signed up to Getmemedia.com, the online marketing and media ideas directory, to find three official partners for the 2008/09 season. The League is offering potential partners a variety of opportunities including stadium advertising, promotional match tickets and “club experiences”. The new sponsors will join energy provider e.on, which is already an […]


    Leave a comment