NTL has recruited Rod Henwood, former managing director of Fox Kids UK, to be director of television.
He will be responsible for channel negotiations, packaging, pricing and consumer marketing. Henwood joins NTL from Prism Entertainment, the digital content and services company he co-founded. He will report to managing director of marketing and development Jerry Roest.
NTL has also appointed Coca-Cola Great Britain and Ireland’s director of brand building, Richard Harris, to fill the new role of product marketing director at its consumer division, NTL:home.
Harris’ responsibilities at Coca-Cola will be assumed by director of brand building Donna Birkett Baida.
At NTL, Harris will be responsible for a team of 24 people that work across TV, telecommunications and Internet, both broadband and narrow band.
Part of his role will be to devise new offers in the form of bundled products.
NTL managing director Stephen Carter says: “Richard has an excellent track record of building brands and improving customers’ experiences. His appointment will strengthen our marketing team.”
Harris joins in August and will report to NTL chief marketing officer Mike Hounsell.
At Coca-Cola he was involved in the restructuring of the company’s advertising and media arrangements, the Premiership broadcast sponsorship deal with ITV, and the Cokeauction Internet promotion.
Harris has also worked at United Biscuits’ KP Foods division in a number of brand management positions.