Ex-Motorola VP Dale tipped for senior Euro Xbox role

Microsofts Xbox 360 is believed to have signed up former Motorola and Orange marketer Jeremy Dale for a senior European role.

News2-XboxMicrosoft’s Xbox 360 is believed to have signed up former Motorola and Orange marketer Jeremy Dale for a senior European role.

Dale left his last position as corporate vice-president of global marketing at Motorola in January. He was based at the telecoms company’s New York office and it is thought he wished to return to the UK.

Industry insiders suggest that Dale will take a senior role encompassing sales, marketing and retail responsibilities at Xbox 360 for the EMEA region.

Dale worked at Motorola for four years and before joining the company was at Orange, where he was UK marketing director. He is also a former ITV digital marketer.

While at Motorola he was involved with the signing of David Beckham as a brand ambassador and also worked on the Motorola (RED) project to help raise money to fight aids in Africa.

Xbox 360’s advertising is handled by McCann Erickson. The company was recently rapped by the Advertising Standards Authority for its “live your moment” ad. The ASA ruled the ad was misleading in regard to the movie download function.

Dale could not be contacted at the time of going to press.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now