Ex-Radio 1 marketing head to become Fallon’s CEO

Former BBC Radio 1 head of marketing Gail Gallie is to be the new CEO of Fallon, following the departures of founder Laurence Green and creative director Richard Flintham.

Cadbury campaign created by Fallon
Cadbury campaign created by Fallon

Gallie, who was responsible for the BBC being Fallon’s founding client when it was set up in 1998, joins the firm from her own agency, GallieGodfrey, which she set up with former ITV corporate affairs director Jim Godfrey in 2008.

She steps into the agency as it faces major changes. Green is stepping down as chairman and Flintham, who is currently on long-term leave from the agency, will be relinquishing his role as creative director to launch the new venture, alongside former Cadbury marketing director Phil Rumbol.

Magnus Djaba, partner at Fallon, who has been promoted to managing director, will join Gallie on the agency’s board.

Gallie is a former account director at BMP DDB. She handled the 1997 New Labour election campaign, which helped bring Tony Blair to power.

As a head of marketing at the BBC she led the launch campaigns for Cbeebies and BBC Three and strategic overhauls of the core BBC brand as well as Radio 1 and BBC News. before setting up her own agency.

Work handled by her start-up agency GallieGodfrey included a national campaign to champion the role of fathers in children’s lives by fatherhood think tank The Fatherhood Institute.

She is a mentor for The Marketing Hall of Legends (UK) and its Marketing Academy.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.


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