Ex-Radio 1 marketing head to become Fallon’s CEO

Former BBC Radio 1 head of marketing Gail Gallie is to be the new CEO of Fallon, following the departures of founder Laurence Green and creative director Richard Flintham.

Cadbury campaign created by Fallon
Cadbury campaign created by Fallon

Gallie, who was responsible for the BBC being Fallon’s founding client when it was set up in 1998, joins the firm from her own agency, GallieGodfrey, which she set up with former ITV corporate affairs director Jim Godfrey in 2008.

She steps into the agency as it faces major changes. Green is stepping down as chairman and Flintham, who is currently on long-term leave from the agency, will be relinquishing his role as creative director to launch the new venture, alongside former Cadbury marketing director Phil Rumbol.

Magnus Djaba, partner at Fallon, who has been promoted to managing director, will join Gallie on the agency’s board.

Gallie is a former account director at BMP DDB. She handled the 1997 New Labour election campaign, which helped bring Tony Blair to power.

As a head of marketing at the BBC she led the launch campaigns for Cbeebies and BBC Three and strategic overhauls of the core BBC brand as well as Radio 1 and BBC News. before setting up her own agency.

Work handled by her start-up agency GallieGodfrey included a national campaign to champion the role of fathers in children’s lives by fatherhood think tank The Fatherhood Institute.

She is a mentor for The Marketing Hall of Legends (UK) and its Marketing Academy.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Recommended

Predicting the Future with Market Research?

Marketing Week

If you want to know whether customers will buy your new product asking them is the last thing you should do, says consumer behaviour research expert Philip Graves, ahead of the launch of his new book, Consumerology. When it comes to understanding what consumers will do, they just can’t help lying. It’s no consolation that […]

Comet repositions around lifestyle

Rosie Baker

Comet is repositioning around lifestyle to drive emotional engagement with the brand in the face of heavy competition in the electricals retail market from Best Buy and Dixons.

When branded content goes wrong

Marketing Week

Click here to read the cover story relating to this ’The new entertainers’ Click here to find out how Lovefilm became a moviegoers¹ Mecca Click here to learn how brands create their content 1 Foster’s lager, with the help of agency Naked Communications, has recently identified comedy as its perfect partner. However, the project had […]

Comments

    Leave a comment