Ex-Sega head signs for Hasbro arm

Former Sega European marketing and product director Barry Jafrato has been appointed as managing director of Hasbro’s interactive arm – launched in the UK late last year.

Jafrato left Sega in January after the company announced its plans to axe staff and merge its European and UK management. He was previously international director of the Virgin video games division.

He joins Hasbro in May, and will report to Hasbro Interactive president Tom Dusenberry, with respon-sibilities for European sales and marketing.

Hasbro Interactive launched Monopoly and Trivial Pursuit on CD-Rom for PCs in November last year. The division is also planning to launch more products this year on CD-Rom, including Battleships and Cluedo.

Hasbro is still hunting for a European marketing director to develop a strategy for brands such as Action Man and Sindy.

Recommended

Sol directors start new distribution concern

Marketing Week

Former directors of the collapsed Dolomore distribution group have created a new company to distribute and market premium lagers Sol and Dos Equís and adult soft drink Red Bull. Dolomore went into receivership two weeks ago (MW April 5). Created last September it handled all trade marketing and sales for the brands. The new company, […]

Pepsi’s relaunch keeps it in touch

Marketing Week

I was surprised by Alan Mitchell’s comments in his column: “Pepsi still losing the Cola wars.” He perceives there to be no clear explanation for Pepsi’s decision to replace the 12- year-old “New Generation” slogan. Surely the explanation is that Pepsi needs to continue developing to keep Coca-Cola off balance. If we consider the UK, […]

THEME MACHINE

Marketing Week

Whether it’s a tailor-made circus or your very own pop group, specialists can give a real lift to your event.

Comments

    Leave a comment