Exel, the distribution group, has agreed to a &£3.7bn takeover by German post office Deutsche Post. Deutsche already owns DHL, and aims to increase the pressure on Royal Mail, which is set to lose its monopoly on domestic deliveries next year.
The Diary knows that certain marketers like to get high to help deal with the stresses of work, but some have to go too far. The hardy soul pictured (right) is an employee of data management services company Acxiom, many of whom abseiled down Guy’s hospital, which just happens to be the tallest hospital building […]
GCap Media chief executive David Mansfield is to step down after less than five months in the position. Executive chairman Ralph Bernard will take over the role.
Berlin Cameron/Red Cell has created a global advertising campaign to support next month’s launch of the compact version of the Wall Street Journal international editions.
Just a year ago and it was almost impossible to avoid bad news about WeWork, but its new CMO says that’s all in the past as it looks to better communicate its proposition and role in the future of work.
The internet has facilitated an explosion of niche interests among consumers, which means brands need to understand the connections between them in order to find and reach the right audiences.
Normality is an illusion – consumer behaviour is always in flux and the marketer’s challenge is to assess which trends are worth anticipating and acting on.
Covid-19 may have put Brexit strategy on the backburner, but has the existential threat posed by the pandemic recalibrated how brands view Britain’s exit from the EU?