Expanded One brand relaunches
Global Ethics has relaunched its One range with a new logo and redesigned packaging.
The revamp of One, which uses profits from the sale of its water, handwash, condoms and toilet roll to fund good causes in Africa, is part of the firm’s plan to develop the business.
One organic free range eggs have been added to the range.
Former Virgin Media executive director of brand and marketing Ashley Stockwell joined last month to help grow sales.
https://www.youtube.com/watch?v=U1i3DTk4dhk
Stockwell told Marketing Week at the time that marketing strategy will prioritise brand-building activity over focusing on the ethical causes.
The relaunch will be promoted by a brand building campaign on TV and radio, supported by social media, PR and point of sale activity.
One has been listed in Tesco, Sainsbury’s, ASDA, Morrisons, Waitrose and The Co-operative.
