Expedia.co.uk, the online travel portal, is launching a £3.5m advertising campaign this week with a 120m tunnel wrap at Waterloo’s “Peak Hour Subway”. It will launch at the end of this week.
The wrap will transform the tunnel into Expedia’s blue sky and cloud visual and is the first time that Network Rail has allowed this sort of station sponsorship. The campaign has been created by DFGW in conjunction with Titan Outdoor.
It will include TV, outdoor, press and online, and will be based around the idea that “whatever inspirational ideas get you going, at Expedia you can put them together”. It has the strapline “Let Yourself Go”.